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Media Policies and Branding Information

This page contains the Library's Media Policies, Credit and Branding/Logo Use Policies. Please contact the Library for additional or clarifying information. 


For additional information, please contact::

Ashley Biggs, Outreach Librarian

Maryland State Library for the Blind and Physically Handicapped

410-230-2430 |


MSL Media Policy

The Maryland State Library recognizes that photographs and media posts are essential to the function of modern libraries, Friends groups, and connecting organizations. While each library system has their own Media Policy pertaining photogra​phs and the republication of library materials, the Maryland State Library will adhere to the following policy:



For Pro​fessional Photographers: 

All professional photographers and models are required to use the MSL Photograph Release Form, regardless of the purpose for having the photograph taken. 

For Close-ups: 

All close-up pictures of library patrons or guests require the use of the MSL Photograph Release Form. A close-up picture, here defined, is a photograph taken at close range where the primary focus is a single individual and the individual's facial features are recognizable.


For Under Age Individuals: 

Parents/Guardians of Library patrons under the age of 17 will be required to sign MSL Publicity Release Form, no matter the event. 


MSL will not provide a release form in the case of the following: 

  • MSL Events held at the Maryland State Library or the Maryland State Library for the Blind and Physically Handicapped
  • Group Photos (from any perspective)
  • Library Staff Photos and Close-ups
  • Third party use of the Library's facility; unless arranged ahead that the library is allowed to take photos, then a form WILL be provided for minor children. 
The Maryland State Library will announce at the beginning of every event that "the Library may take photographs or video of today's event for promotional purposes. Please notify library staff if you do not wish to be photographed."  ​​Instead of a Photograph Release Form, the following announcement may be used on all program publicity materials: "This event will be photographed or videotaped for library promotional purposes. Notify staff if you prefer not to be photographed."


Library Patrons and Third Parties: 

Library patrons, event guests, and third parties may take photos or video of a library event with no permission forms. If they are setting up a formal photoshoot or producing an official video, they must first contact the State Library for permission. 


Local News Organizations: 

News Organizations not expressly invited to a library event or granted interview access to the Library and its staff are required to seek the permission of the State Librarian before the publication of any materials. 


​The library's permission to use photographs is for promotional ​purposes only. 

MSL Photograph Release Form: 

The Library's Photograph Release Form can be downloaded here. 


Social Media Policy

Expectation of Privacy
Public users should have no expectation of privacy in postings on Library Sponsored Social Media Sites and by utilizing these websites, users consent to the Library’s right to access, monitor, and read any postings on the sites. 

Social Media as Public Records
MSL’s Social Media Resources may be considered public records. If copies are requested, the library will disclose the contents of its Social Media pages to the requestor. Fees may be accessed for printing. 

Fair Use
By choosing to participate and engage with MSL websites and Social Media Pages, public users agree to the following fair use terms:
  • Postings which the Library, in its sole discretion, deems unpermitted under this policy may be removed in whole or in part by the library without prior notice
  • The Library reserves the right to terminate accounts, ban or block users who have posted in violation of this policy
  • By posting on the Library’s Social Media Pages, public users give the Library permission to use the content of any posting made without compensation or liability on part of the Library. This permission ends with the posting is deleted
  • The Library will only use the personal information stored on any personal information stored on any third party Social Media Site to communicate with users on that site

Code of Conduct
MSL welcomes interaction with members of the community on various social networking websites, platforms, and media. The Library invites comments, posts, and messages while recognizing and respecting differences of opinion and upholding the standards of ethics and conduct of the library community. The Library seeks to provide social media users with environments free from discrimination and obscenities. Therefore, all comments, posts, and messages are subject to review by the Library. MSL reserves the right to remove any comment, post or message that it deems, in its sole discretion, to be abusive, defamatory, in violation of copyright, or otherwise inappropriate.  

If it happens that an individual repeatedly and habitually provides content to MSL-sponsored websites that are considered Prohibited, the MSL reserves the right to permanently withhold that individual’s ability to post to Library-sponsored websites via the security options available for the website in question.

Prohibited Speech
The following forms of speech are unprotected by the First Amendment:
  • Obscene, Racist, or Sexist Commentary
  • Libelous or Slanderous Statements
  • Plagiarizing or posting of copyrighted material with permission or authority
The following are forms of expression that are not permitted by MSL:
  • Advertisements
  • Spam
  • Publication of private, personally indefinable information of another person and or business without consent or authority 
  • Postings which violate local, state, or federal laws
  • Postings that discriminate on the basis of race, color, religion, national origin, sex, handicap, age, sexual orientation, social class, or ancestry
  • Postings that are intended to harass or show hostility towards others based on gender or gender identity; this includes but is not limited to comments about sexuality, body appearance, unwelcome compliments, jokes, or innuendos​

Copyright Information:

U.S. copyright law (Title 17, U.S. Code) prohibits the unauthorized reproduction or distribution of copyrighted materials, except as permitted by the principles of "fair use." Users may not copy or distribute electronic materials (including electronic mail, text, images, programs or data) without the explicit permission of the copyright holder. Any responsibility for any consequences of copyright infringement lies with the user: the Maryland State Library expressly disclaims any liability or responsibility resulting from such use. The Maryland State Library expressly disclaims any liability or responsibility arising from access to use of information obtained through its electronic information systems or any consequences thereof.

Branding and Logo Information 

This portion of the page contains information about the Branding and Logos for the Maryland State Library, the Maryland State Library for the Blind, and the Institute of Museum and Library Services.

 Maryland State Library  

The Maryland State Library (MSL)  and the Maryland State Library for the Blind and Physically Handicapped (LBPH) Brandmarks and logos may be used by Public Libraries and affiliated organizations without the direct written consent of MSL only when being used on the following items:
  • Library  or Affiliated Organizational Websites 
  • Library or Affiliated Organizational Multimedia (digital, print)
  • Library or Annual Organizational Reports
  • Library or Affiliated Organizational Newsletters
  • Sponsored Promotional Material 
  • Sponsored Educational Materials 

Other uses of the Library's Brandmark and logo are strictly prohibited. For use outside of the above-designated permissions, please contact the Library. Please review the Style Guide before the use of MSL or LBPH's Brandmark and Logo.  

MSL/LBPH Credit Lines:

Whenever the MSL and/or LBPH Logo are used, it is appropriate to give a Credit Line, explaining why the Library's logo is being published. Typically working included:

  • ​​We would like to thank the Maryland State Library for their support...
  • Funding and/or Support for this project was made possible, in part, by... 


Institute of Museum and Library Services  

All information regarding when an Institute of Museum and Library Services (IMLS) Brandmark and Logo may be used is found here.  IMLS updates its logo and its usage requirements frequently. Please check their website for current standards for the most up-to-date logos and usage requirements. The Maryland State Library is not responsible for out-of-date logos. 

Brandmarks and Logos:

Maryland ​State Library​​​

Maryland State Library for the Blind and Physically Handicapped​

Institute for Museum and Lib​rary Services​​​​